Archive for the ‘Website Design’ Category

The Basics of a Search Engine and Web Design

The most successful online businesses all have one thing in common. They all knew how to make search engine optimization work for them.

Search engine optimization is the art and science of making websites attractive to the internet’s search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine’s web crawlers to your website. Web crawlers are computer programs that the search engines use gather data and index information from the websites. The information the web crawlers gather is used to determine the ranking of a webpage.

Search Engines Hate Frames

One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can’t penetrate the frames, if they can’t get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames.

If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URL’s. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, the frameless URLs are easier to type in documents as links and references.

Once you have rewritten your URL’s it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there will be a fee involved, the minimum fee is typically fifty-nine US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters like to avoid big fees by submitting their website to individual search engine on their own.

Search Engines Love Sitemaps

Once your webpage is submitted to a search engine you need to sit down and design a crawler page. A crawler page is a webpage that contains nothing else except links to every single page of your website,  these are sometimes also known as a sitemap. Use the title of each page as the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website.

Typically, the crawler page won’t appear in the search results. This happens because the page doesn’t have enough text for the crawlers to give that individual page a high ranking, after all its nothing more then a portal to the rest of your site and your human users won’t need to use it. Don’t panic if it crawlers don’t instantly appear to index your website. There are a lot of websites available on the internet that need to be crawled, indexed, and then ranked. It can sometimes take up to three months for a search engine to get to yours.

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I’ve been creating information products online for some time now but the graphics end of the product creation process is always something I would outsource to others, largely because up until recently I simply did not have the skills or know how to get the covers done for my eBooks and video information products. I’m glad to say though that 3d cover creator has changed all of that and with the use of this simple software I can now create my own 3d covers that are as good if not more professional than what I used to get from the graphic designer. I have also noticed an increase in sales when I split tested the new designs on different pages.

Aaron Danker, a well established graphic designer and webmaster, is the man behind this product and you can get some idea of the level of skill that he has in this area by simply checking out the graphics and video at Here.

The software in 3d cover creator is compatible with any graphics editor and is primarily designed to help you with 3d eBook covers, software boxes, DVD’s etc. It operates on a point and click basis and can be used by the beginner and experienced graphic design artist alike. I found the simplicity of the whole process really attractive here because my skills are primarily in the marketing area and I’m not great with anything too technical or design oriented.

After playing around with the software for a while I found that I was able to create 15 different ebook cover designs without having to install expensive action scripts and I was able to save a lot of money and time on trying to learn different action scripts too. The whole process came down to 3 easy steps that I could follow when I wanted to create an eCover. Once I selected my eCover I was able to select any colours I wanted in the design and with a click of the save button all the work was done for me.

There are a wide range of adjustments that you can make including changing the width, height, shadow and reflection of the eCover and I found that I was able to produce a quality finish in a short space of time that really reflected the style of the product that I had created. I also enjoyed the extra bonus of having thousands of different marketing phrases that I could drag and drop into my different sites.

I guess the bottom line with 3d Cover creator is that it helps you get serious about your online business and makes sure that your customers see the value of your product reflected there on the page before they buy. For me it will go a long way towards creating more sales and minimising my production costs.

Check out what this software can really do by visiting the official site Here.